38th Annual Fifi Awards

It has been a while since I have stalked the celebs, so I went to Manhattan to check out the 38th annual Fifi Awards. The Fifi awards are the Oscar’s of the fragrance industry…and yes, it may sound strange….like seriously? Perfume awards? However, the fragrance industry is worth over 20 billion dollars in just the United States alone! And besides….New Yorkers need another excuse to dress up, look fabulous and walk the red carpet!

Some shots from the night….

Male Celebrity Fragrance of a Year: Usher

Retailer of a Year: Bath & Body Works

FiFi Hall of Fame: Michael Kors


Kim Kardashian

Lee Lee Sobieski (also her birthday that day!)

Tinsley Mortimer

Usher…and yes…he gets 2 sets of pictures-although I doubt I’ll get complaints!

Randy Jackson! Woot Woot!

haha…loved all his facial expressions as he did interviews….

Sofia Vergara (Modern Family)

Sofia and Randy

Michael Kors

Saffron Burrows

And in case you’re in the market for a new scent….here are the winners:

Fragrance of a Year, Men’s Luxe: Tom Ford Grey Vetiver
Fragrance of a Year, Women’s Popular Appeal: Halle by Halle Berry
Fragrance of a Year, Women’s Luxe: Lola Marc Jacobs
Fragrance of a Year, Men’s Popular Appeal: Seduction in Black, Antonio Banderas
Fragrance of a Year, Women’s Private Label/Direct Sell: Love Rocks (Victoria’s Secret)
Fragrance of a Year, Men’s Private Label/Direct Sell: Patrick Dempsey 2 (Avon Products Inc.)
Fragrance of a Year, Unique Boutique: Tom Ford White Suede (unisex/women’s)
Fragrance Hall of Fame: ck a single — Calvin Klein Cosmetics/Coty Prestige
Fragrance of a Year, Bath as well as Body: Couture Couture by Juicy Couture
Best Packaging of a Year, Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum
Best Packaging of a Year, Men’s Prestige: John Varvatos Artisan
Best Women’s Media Campaign: Chanel No.5 “No.5: Train de nuit”
Best Men’s Media Campaign: ck a single “We Are One” — Calvin Klein Cosmetics, Coty Prestige
Best Interior Scent Collection: Scentbug Diffuser — Slatkin & Co./Limited Brands Inc.
Perfume Extraordinaire: Firmenich
Editorial Excellence in Scent features: Allure, Elle

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4 thoughts on “38th Annual Fifi Awards

  1. erica says:

    what is usher wearing?!?! its like a vest but ugly, haha

    • M&J Petays says:

      “Usher, honored as the FIFI’s 2010 Fragrance Celebrity of the Year, wore a padded black waistcoat by Alexander McQueen that resembled fencing garb.”

      To be honest…I didn’t mind it! I think its hard for guys to find ‘unique’ menswear….so I like him for trying.!

  2. dad says:

    what they didn’t invite me.. I mean with fragrances like ” early morning 24D”, spilt diesel,and smoking clutch.

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